Discover
Understand users, context, and the real problem before committing to a solution.
Kevin Roberts
I build products.
Product-minded frontend engineer with 15+ years of experience turning ideas and ambiguous requirements into web and mobile products.
I work across problem framing, UX, technical decisions and delivery, and I'm now deliberately deepening my product practice in discovery, prioritization and measuring outcomes.
$ cat interests.txt
/// product practice
How I think about products
Good product work connects evidence, choices, delivery, and learning — without losing sight of the people using what we build.
Decide
Prioritize opportunities against value, evidence, risk, and constraints.
Build
Work closely with design and engineering to turn intent into a useful product.
Measure
Use outcomes and feedback to decide what to improve, change, or stop.
/// projects
Products I've Shaped
StreamFlow
RTMP streaming service with a dark, minimal UI. Real-time video streaming infrastructure built for simplicity.
- Problem
- Streaming setup is often harder than the broadcast itself.
- Product decision
- Reduce the workflow to the essential controls and make system status immediately visible.
- My role
- Product concept, experience design, and implementation
React
RTMP
Streaming
WebSockets
CattaneoGrid
Grid-based layout system and visualization tool. Clean interface for data organization and display.
- Problem
- Dense information becomes difficult to compare without a clear spatial system.
- Product decision
- Make the grid itself the organizing language instead of adding more controls.
- My role
- Product concept, interaction design, and implementation
React
CSS Grid
TypeScript
Company Tours
White-labeled tourism platform built for a client in the travel industry. Booking flows, itineraries, and responsive design.
- Problem
- Travel businesses need tailored customer journeys without rebuilding their product for every brand.
- Product decision
- Separate reusable booking and itinerary flows from controlled brand variation.
- My role
- Requirements shaping, UX patterns, and delivery
Web
Tourism
White-label
EistedGlobal
Dashboard to manage a generic Eisteddfod — a revival from 2010. Admin tools, scheduling, and participant management.
- Problem
- Organizers need one reliable view of participants, schedules, and operational changes.
- Product decision
- Organize the experience around event workflows rather than database structures.
- My role
- Product revival, workflow design, and implementation
Dashboard
Angular
Management
The Internet Times
Tech blog covering DIY electronics, microcontrollers, maker projects, and AI experiments.
- Problem
- Technical experiments lose value when the decisions and lessons remain undocumented.
- Product decision
- Use writing to make the thinking behind each build visible and reusable.
- My role
- Editorial direction, research, and writing
Blog
DIY
Electronics
LoRa Mesh Network
DIY long-range mesh network using LoRa modules and microcontrollers. Off-grid communication for remote areas.
- Problem
- Remote communication needs to remain useful where conventional connectivity is unavailable.
- Product decision
- Explore a low-power mesh that trades bandwidth for range and resilience.
- My role
- Research, prototyping, and field testing
LoRa
ESP32
C++
Mesh
NicotinD
Unified music acquisition + streaming platform. Orchestrates slskd and Navidrome behind a single API — downloads instantly become streamable.
- Problem
- Finding, acquiring, and listening to self-hosted music is fragmented across separate tools.
- Product decision
- Unify search and playback while keeping acquisition optional and service boundaries invisible.
- My role
- Product concept, UX, architecture, and implementation
Python
Docker
API
Self-hosted
Smart Garden Monitor
IoT garden monitoring system with soil moisture, temperature, and light sensors connected via WiFi.
- Problem
- Garden conditions are easy to miss until plants show visible stress.
- Product decision
- Surface only actionable environmental signals through low-cost connected sensors.
- My role
- Problem framing, hardware prototyping, and software
ESP32
IoT
Sensors
MQTT
/// blog
Latest Posts
/// about
Background
I've spent 15+ years building web and mobile products, mostly in startup and scale-up environments where engineers are expected to do more than implement tickets.
Over time, I've become increasingly drawn to the work around the code: understanding the problem, shaping requirements, deciding what matters most, and balancing user needs with business and technical constraints.
I'm now moving toward Product Ownership with a strong technical foundation. I still love building software; my advantage is moving comfortably between product conversations and implementation reality, particularly in B2B SaaS, AI-enabled products, developer tools, and technically complex products.
experience
Dec 2024 — Present
Frontend Web Developer
Checkproof AB · Täby, Sweden
Coordinate delivery across technical teams during large-scale product migrations, helping align requirements, technical constraints, and implementation decisions. Work spans web, mobile, design systems, GraphQL/BFF, AI integrations, and IoT.
Nov 2018 — Dec 2024
Web Developer
Shoutly AB · Stockholm, Sweden
Helped a fintech-backed startup grow its platform beyond 10,000 users. Took ownership across key milestones, translating needs between stakeholders and engineering while shaping design systems, web architecture, quality, and delivery.
2014 — 2018
SysAdmin
CAPSA · Trelew, Argentina
Hardware procurement, maintenance and disposal. Security camera installation, Windows Server administration, backup management, and inter-branch network links.
2010 — 2013
Web Developer & IT Assistant
Freelance · Trelew, Argentina
Served local businesses — planning and developing websites, landing pages, and PHP applications. Supported regional media outlets and facilitated tech integration for small businesses.
technical_capabilities
Angular
TypeScript
React
Vue
GraphQL
Storybook
Design Systems
Docker
Kubernetes
CI/CD
AWS
Cordova
Capacitor
Xcode
LLM / AI Tools
Cursor
Claude Code
Laravel
Node.js
PostgreSQL
ESP32
IoT
LoRa
Cypress
Playwright
